Updated
Launch, restock and price-drop templates tell interested customers when something new arrives, when a sold-out item is back, or when a saved item gets cheaper. They are Marketing templates. Send them to opted-in customers who asked about the product, not your whole list, and expect more replies than a general promotion.
Hi Hudson, the price just dropped on an item you saved. Trailblazer Hiking Boots is now $89 (was $129).
Reply STOP to opt out
9:00
Thanks, that’s really helpful!
9:03 ✓✓
You’re welcome! Reply here any time if you need us.
9:03
Reply lands inLaunches, restocks and price drops are news your most engaged customers want first. These templates use video and image headers to show the product and a single button to buy.
product_launch · en_US
WhatsApp message preview:
Hi Scarlett, it's here! Meet Aurora, our newest smart lamp. Be among the first to try it, with free shipping on all launch-week orders.
Reply STOP to opt out
10:24
Tip: A short product video in the header (under 16 MB) shows the product better than any description.
back_in_stock · en_US
WhatsApp message preview:
Good news, Wyatt! The Classic Denim Jacket in size M you asked about is back in stock. Quantities are limited this time around.
Reply STOP to opt out
10:24
Tip: Back-in-stock alerts are normally categorized as Marketing even when requested, so plan another channel for US shoppers.
price_drop · en_US
WhatsApp message preview:
Hi Hudson, the price just dropped on an item you saved. Trailblazer Hiking Boots is now $89 (was $129).
Reply STOP to opt out
10:24
Tip: Send only to contacts tagged as interested in the item, for example from a chat or your store integration, so the alert feels personal.
These live in other collections; open one to see the full message, buttons and tips.
Hi {{1}}, we just shipped {{2}} in {{3}}. It's available on your account now. Reply here…
| Template | Meta category | When to send | Variables (example values) |
|---|---|---|---|
| New product launch | Marketing | Launch morning | {{1}} Scarlett · {{2}} Aurora · {{3}} smart lamp |
| Back in stock alert | Marketing | Within an hour of restock | {{1}} Wyatt · {{2}} Classic Denim Jacket in size M |
| Price drop alert | Marketing | When the price changes | {{1}} Hudson · {{2}} Trailblazer Hiking Boots · {{3}} $89 · {{4}} $129 |
| New feature announcement | Marketing | Tue–Thu mid-morning | {{1}} Max · {{2}} scheduled reports · {{3}} Acme |
Categories follow Meta’s message template documentation; Meta assigns the final category when it reviews each template, and charges per its pricing documentation.
Use a short product video (under 16 MB) or a strong photo in the header; visuals sell better than descriptions.
Build audiences from intent signals, such as contacts tagged as interested in a product or who asked about it in chat.
Back-in-stock and price-drop alerts are usually Marketing, even when requested, so plan another channel for US shoppers.
Build the audience from customers who asked to be notified, using a keyword such as NOTIFY or a tagged list.
Include the size, colour or variant they asked about; “your size M is back” beats “new stock has arrived”.
Practical answers about launches, restocks & price drops on WhatsApp.
Launch to your most engaged customers on WhatsApp and answer their questions as soon as they reply.
No credit card required • Meta message fees billed separately by Meta
